Perks: Free Pizza, Bagels and Candy?In addition to the free tanning and Shiatsu massage chairs that come with a the Black Card upgrade, Planet Fitness offers three other perks to all of their members: free pizza once a month, free bagels once a month and the ever-present jar of purple Tootsie Rolls at the front desk.
Yes. I’m not joking.
When you join Planet Fitness to get in shape, once a month they reward you for those 300 calories you just burned on the treadmill with a nice 500 calorie slice of greasy, cheap pizza from a local pizzeria. Or how about a giant, high-glycemic carb bagel to set you on your way to great summer abs? And when you’re done working out each day, grab a couple of purple Toostie Rolls loaded with high fructose corn syrup.
This whole thing would be laughable if it wasn’t so absurd. I can understand providing some kind of “treat” to your customers every once in a while, but outside of serving fried chicken or corn dogs, I can’t think of two more unhealthy foods to offer. A better approach would be to provide some type of healthy snack for their members, that helped them get an idea that eating better can taste good as well. Why not wraps, high-fiber protein bars, or even a healthy version of pizza?
Come to think of it, what a great business plan, keep 'em fat so they keep coming back. Augh, I think I'm gonna be sick.